AARP

AARP is the nation’s largest nonprofit, nonpartisan organization dedicated to empowering Americans 50 and older to choose how they live as they age. The client launched this branding campaign to attract a younger audience of people not familiar with the benefits of the organization. This branding and engagement campaign won Best Integrated Campaign in the WEBBIE Awards and helped AARP to build closer relationships with new audiences. The campaign launched with an anthem video that featured the pop song “Are You Who You Want To Be” by Switchfoot.

Anthem Video