CF MONTRÉAL
COLLECTIF CFM | FAN SUBSCRIPTION PROGRAM
The Major League Soccer team Club de Foot Montréal launched a new micro-membership subscription program called Collectif CFM targeted at all single game buyers with a focus on fans age 18-35. The objective was to acquire and retain subscribers while enhancing their relationship with the club and drive incremental revenue for CFM via monthly subscription fees, incremental game tickets, concessions, merchandise and other value propositions. All program communications are in French and English.
PROGRAM STRATEGY & DESIGN | BRANDING | WEBSITE | DIGITAL CONTENT CREATION | EMAIL | EVENTS
Collectif CFM Highlight Video
