MINNESOTA UNITED FC
GUEST SERVICE AND EMPLOYEE ENGAGEMENT PROGRAM
At long last, the passionate soccer fans of Minnesota have a beautiful new home for their beloved MNUFC Loons. The Loonatics Guest Service program is designed to help create a culture of engaged and committed Minnesota United employees—crazy about serving fans at Allianz Field. This campaign helped prepare the entire organization for success in welcoming fans to a new guest experience.
PROGRAM DESIGN | BRANDING | COMMUNICATIONS | TRAINING | MEASUREMENT