WOrk Experience

BOB NELSON

Minneapolis, Minnesota, USA

612-281-8824

Email: bob@authenticcreative.com

Portfolio: hirebobnelson.com

PROFESSIONAL PROFILE

Innovative, results-focused leader with demonstrated success in branding, creative development, relationship marketing, business development, and managing individuals, teams and clients. Accomplished advertising and direct marketing copywriter and creative director, highly skilled at concepting, designing and executing consumer, guest service and employee engagement programs that drive measurable results in environments where prioritization, collaboration and flexibility are essential. Dynamic public and interpersonal communications skills with the ability to influence cross-functional teams to produce complex deliverables that moves people and creates a positive impact on society.

AREAS OF EXPERTISE

PROFESSIONAL EXPERIENCE

Ogilvy/The Lack Group Minneapolis, MN

Senior Copywriter - Contract 2022 - 2024

• Clients: Ford, Lincoln, National Care Rental, Enterprise, Alamo, TIAA, United Airlines, Chase Bank, Herman Miller Knoll

Authentic Creative LLC Minneapolis, MN

Founder/President/Creative Director 2008-2024

• Clients: Virgin America, Virgin Group LTD, Alaska Airlines, Minnesota Twins Baseball Club, Minnesota United FC, CF Montréal, Okada Manila Resort & Casino, Target, Faith’s Lodge, National Rugby Football League

• Thought leader and subject matter expert on consumer loyalty, sports marketing, customer service, employee engagement, and sustainability initiatives

• Designed and launched consumer loyalty and employee engagement programs for multiple clients worldwide under tight budgets and deadlines

• Entrepreneurial-driven leader successfully managing virtual and multi-disciplined teams to achieve results - even during a worldwide pandemic

• Successfully proven ability to drive customer revenue, growth and retention primarily for clients in the travel, hospitality, retail, sports and financial industries

• Recognized for consistently producing award-wining, results-driven creative, digital, web, video, print and DM communications that make clients proud

• Excellent oral, written communication and presentation skills for effective communication to clients, internal staff and partners

• Guest speaker at the National Sports Forum in 2019, Minneanalytics’ Sportscon in 2016 & 2017, and to student groups at various colleges and schools

Penn & Garritano Advertising Minneapolis, MN

Vice President/Creative Director 2007-2008

• Clients: Minnesota Twins, John Deere, Ecolab, Ameriprise, Snap Fitness

• Best of Show, DMA ARC Awards for the Minnesota Twins Baseball Club new stadium season ticket plans

• Manage and inspire creative teams to build integrated campaigns that deliver results for clients

Carlson Marketing Group Worldwide Minneapolis, MN

Group Creative Director/Director Business Development 2000-2006

• Concept, write, manage and lead creative teams to produce award-winning digital, web, and direct response creative that drives results for loyalty and relationship marketing programs for clients British Airways, Coca-Cola, ESPN, AARP, Bank of America, Chase Manhattan Bank, The Home Depot, AOL, Revolution Health

• Creative leader on agency new business team generating over 20 million in revenues

• Guest speaker and co-architect of a two-day CRM Summit for The Home Depot, in collaboration with Martha Rogers of Peppers & Rogers, Inc.

• WEBBIE AWARDS winner for Best Integrated Campaign for AARP in 2006

• Winning recipient of the Order of The Golden Rose for Revenue Growth on British Airways, presented by Marilyn Carlson Nelson, Chairwoman & CEO

The Lacek Group Worldwide (Ogilvy) Minneapolis, MN

International Creative Director/Copywriter 1994-2000

• Agency leadership role in managing and producing award-winning, results driven campaigns for industry-leading clients in the United States, Europe, South America and Asia. Responsible for recruiting, hiring and managing creative teams in international markets, building relationships with clients, winning new business. Clients included: Singapore Airlines, Cathay Pacific Airways, Malaysian Airlines, Asiana Airlines, All Nippon Airways, Delta Air Lines, Swissair, Sabena, Lan Chile, Transbrasil, Aero California, Fedex, Pan Pacific Hotels & Resorts, Sheraton Luxury Collection, Staples, Commonwealth Bank of Australia

• Part of leadership team that grew the agency from 15 people to 165, establishing satellite offices in Japan, Singapore, and Australia

DNC/Publicis Singapore

Creative Director 1993-1994

• Inspire and manage creative teams to produce results-driven advertising for clients Samsonite, Dupont, Saab

• New business development: DBS Bank, Singapore Crime Prevention Campaign, Singapore Anti-Smoking Campaign

K&L/TBWA Tokyo, Japan

Senior Copywriter 1992-1993

• Part of agency creative team in Tokyo responsible for producing award-winning advertising for marquee Japanese brands in international markets.

• Clients: Nikon, Pioneer Car Stereos, Nissan, Komatsu, Terumo Medical Supplies, Microsoft

Austin/Lyman Advertising Minneapolis, MN

Copywriter 1989-1992

• Concepting, copywriting and business development for consumer, business to business and non-profit clients

• Clients: Ultrawheels In-Line Skates, Shell Point Village Retirement Community, Rudolph’s BBQ

HDM Dechy International Brussels, Belgium

Copywriter 1988-1989

• Produced award-winning campaigns for Perrier, 3M Post-It Notes, Pioneer Car Stereos, DHL, Lotus Software, KLM, Honeywell, United Fund of Belgium.

• New business wins: Wall Street journal Europe, Nokia

EDUCATION

• BA in Advertising Journalism, School of Journalism and Mass Communication, University of Minnesota, Twin Cities

• Mini-Masters in E-Commerce, University of St. Thomas

• Professional certificate in Climate Change and Health from the Yale School of Public Health, Yale University

RECOGNITION

• International Advertising Festival of New York, Caples Awards, The Show Minneapolis, EPICA Awards (Europe), DMA ECHO Awards, TELLY Awards, Midwest Direct Marketing Association ARC Awards, Creative Club of Belgium