VIRGIN AMERICA | ELEVATE FFP PROGRAM

This is the campaign to design and launch Virgin America’s new silver and gold elite tiers in the Elevate frequent flyer program. Based in San Francisco, Virgin America caters to the “Creative Class” from Silicon Valley, Hollywood and Wall Street (plus a few independently wealthy surfer dudes) who are seeking a unique travel experience. The Elevate frequent flyer program reflects the bold Virgin brand personality that appeals to this select group.

LOYALTY PROGRAM DESIGN | BRANDING | WEBSITE | EMAIL | DIGITAL ID | PROMOTIONS